What happens when Agile Coaches are treated as utility players—facilitators of retros and guardians of backlog hygiene?
We end up stretched too thin, detached from real outcomes, and are often the first to be cut. But great coaching is not about ceremonies—it’s about enabling flow, fostering alignment, and shaping how work happens across the system.
By embedding coaches into the operating model, aligning cadences, limiting coaching work-in-progress (WIP), and using metrics that matter, we created a measurable impact and lasting cultural change. Drawing on Team Topologies, The Goal, and real-life war stories from a complex fintech environment, we’ll explore how Agile Coaches can become the engine of continuous improvement when given the right conditions.
This talk is a call to action for coaches to rethink their role—and for organizations to recognize the strategic impact Agile Coaching can have when truly embedded.
