In a “manly” world, numbers eat intuition and gut feeling for breakfast.

It is considered more scientific and dignified when you can show charts to prove your progress and achievements. You look smarter. The “facts” speak for themselves. But in a complex environment numbers can easily be manipulated and mean.. well.. nothing. At least not as a sole perspective.

How can soft measurements support (or contradict) strong numerical facts and how to overcome the prevailing assumption that soft measurements apply to “women’s’ world”?

In this talk we will learn how can soft measurements support “numerical facts” and why it is so important for every organization to adopt this approach. In addition we will learn why soft measurements may consider as “womanly” and how we can overcome this in a “manly world”.

“Who run the world? Girls!”